Jane is a situational strategist who has been guiding organisations to understand, navigate and influence target audience attitudes and behaviours for more than two decades.
After a successful career as a journalist and media advisor, including for three Howard Government Ministers, Jane spent a decade in her own marketing communications firm, which was later acquired by Australia’s leading campaign consultancy, Crosby|Textor. As a senior research and strategy consultant with C|T she managed campaigns and provided strategic counsel to leaders in most of Australia’s top 25 ASX-listed companies and industry peak bodies.
She uniquely combines evidence-based research insights and communications experience to explain how issues are likely to play out in the public realm and deliver actionable recommendations for clients. She often works closely behind the scenes with organisations facing sudden challenges, in crisis and issues management (such as the Bali bombings), and with legal teams in cases with potential media interest.